Vaishali Sinha officially stepped into the world of design when she graduated from NID. She set up her dream child ‘Vaishali Design Studio‘ in Delhi in 1997 to provide Home Furnishings & Decor market in International & domestic market. Today, the studio today designs primarily for the international home furnishings market – VDS being a registered design vendor for Jo Ann (USA); Corelle Worldwide; Bharti Wal-Mart Easy Day (India), besides an array of exporters that it services in India as well as other smaller importers abroad.
With a finger on the pulse of international design trends,Vaishali launched an exclusive design brand, ‘V Living’, in 2011, which catapulted her into the upper echelons of Indian home textile design. The studio has become a Mecca for chic cushions, kitschy kitchen towels & elegant bed linen. We are glad to introduce this creative persona to you as our Featured Designer for October 2012. Her responses to the Z Questionnaire…
1. When did you start designing ?
Informally I used to design my dresses / suits on my own even as a kid & fortunately had a very talented mother who helped me create whatever I used to visualize…Formally, NID trained me as designer and 1992 is when I started my career as a designer. Till 1997 I worked in export houses which got me tuned to shop floor; production; costing & all those important departments which help convert your creative ideas into practical, functional reality. In January 1997 I got pulled into starting my own Vaishali Design Studio where we developed designs for primarily home furnishing clients in domestic & international market. But it was only in 2011 it dawned on me to start my own brand V Living.
|India Series Linen Cushions – A Class Apart!|
2. What led you to start designing home décor accessories/furnishings?
Well that was what I was professionally qualified to do & somehow fashion did not attract me much.
3. Did you ever dream or think of being something else other than a designer?
Yes ! if not a designer than I would have pursued singing.
4. What is your favourite colour or theme?
I think every concept or theme has so much to explore; you just need to imbibe it. Holding a particular theme or colour can be limiting to your creativity.
|Folk Tale Series – Vibrant and full of life!|
5. What / Who would you say is your biggest inspiration?
Every little idea that shapes a concept is a big inspiration
6. Who is your Number One fan?
Is anybody out there…looking for ONE !
7. What are the three words you would use to describe your brand.
Can’t think of specific 3 words but yes the idea is to ADD VALUE without being loud.
8. What are the best aspects of your work that you enjoy the most ?
The process of visualized designs converting into actual pieces.
|Embroidered Kitchen Towels|
9. What do you consider the biggest challenge you face today related to your work or design in general?
Need to learn the ropes of marketing & PR which are important aspects of brand development.
10. Is there any design of yours you consider your best? Which one is it and why?
Difficult to say so because a design may feel very good for the time being, but then one moves on to do the next thing with the same passion and then the next & the next……
11. What is your vision for your work and design?
For my work I just wish to do good work & be respected for it. I also have a wish & vision to be able to create a platform where DESIGNERS for HOME furnishings & décor are as well recognized as designers of fashion industry & have their own unique place.
12. Your thoughts on Zaarga…..?
Lovely team to be associated with & am so glad that they have created the platform for the designers for home which is so required today.
|India Series Trays|
We at Team Zaarga believe that the V Living products are a class of their own, so unlike and superior to the run of the mill products that are flooding the malls!! Wishing Vaishali and her team great success and popularity in the field of home furnishings & decor!